Toddle - Journey of Candidacy

As a visual designer at Toddle, I crafted illustration systems, product graphics, and marketing assets for an ed-tech platform supporting educators around the world. I worked across branding, motion, and UI-adjacent storytelling to simplify complex ideas for teachers, students, and parents. My contribution helped strengthen Toddle’s visual identity and supported feature releases, campaigns, and learning experiences.

For my graduation project, I worked on Journey of Candidacy: a comprehensive guide designed to support schools becoming IB PYP candidate schools. The guide reframed the candidacy process through an accessible visual metaphor of a house, breaking it into three parts: Foundations (strategic planning), Walls (curriculum planning), and Windows & Doors (school community). I collaborated with the product, curriculum, and marketing teams to turn dense IB requirements into practical, educator-friendly resources. My work included structuring the guide, creating visual frameworks, and designing how-to templates, cheat sheets, planning guides, and community-facing tools.

Designer - Aashita Verma
Project Lead - Arfa Asif
Design Lead - Sonika Sil