Toddle - Journey of Candidacy

As a visual designer at Toddle, I crafted illustration systems, product graphics, and marketing assets for an ed-tech platform supporting educators around the world. I worked across branding, motion, and UI to simplify complex ideas for teachers, students, and parents. My contribution helped strengthen Toddle’s visual identity and supported feature releases, campaigns, and learning experiences.

For my graduation project, I worked on Journey of Candidacy: a comprehensive guide designed to support schools becoming IB PYP candidate schools. The guide reframed the candidacy process through an accessible visual metaphor of a house, breaking it into three parts: Foundations (strategic planning), Walls (curriculum planning), and Windows & Doors (school community). I collaborated with the product, curriculum, and marketing teams to turn dense IB requirements into practical, educator-friendly resources. My work included structuring the guide, creating visual frameworks, and designing how-to templates, cheat sheets, planning guides, and community-facing tools.

Designer - Aashita Verma
Project Lead - Arfa Asif
Design Lead - Sonika Sil